now what? how about buying yourself a helmet.

(i'll admit it. i have a problem. i can't stop blogging about ads that show climbing. the intersection between climbing and popular culture intrigues me.)

here's an ad from the folks at state farm insurance promoting the website nowwhat.com



the ad campaign presents the idea that "sh** happens." the solution? buy some insurance. more specifically, if you buy state farm insurance you'll be protected from life's little (or big) accidents. the question for me is: shouldn't an insurance company be a bit more focused on safety and preventing catastrophe? why aren't these climbers wearing helmets?!?

the other curious thing. where are the belayers? are they above the climbers or are the models simulclimbing?

it would really suck to have a rock fall on your car. the commercial reminded me of an accident i read about last summer where a boulder crushed a toyota off highway u.s. 6 in clear creek canyon, co.